Mondelez Makes a Muddle of Its Own Growth Strategy

By Anonymous

The maker of Oreos and Cadbury is trying to pivot from cost cutting to growth

Mondelez International, the global purveyor of Oreo cookies and Cadbury chocolate, laid out a new strategic vision on Friday. It left many observers on Wall Street hungry for more details.

Following a strategic review, new Chief Executive Dirk Van de Put said the company is turning its focus to accelerating sales growth, having been focused on cost cuts and margin expansion since it spun off Kraft Foods in 2012.