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The movie-subscription service has helped beef up box-office receipts this year, but its troubles could make it harder for theaters to fill seats
The past year has been very good for the U.S. box office. Much of that had to do with the combination of a good economy and a great lineup of movies, but at least some of it is thanks to MoviePass.
Through June this year the movie-subscription service’s cost of revenues came to $313 million, according to a securities filing from parent company Helios & Matheson Analytics. That was equal to 5% of the U.S. box office in the first half of the year.