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Price-match guarantee, a sales tactic borrowed from retailers, illustrates how fiercely competitive higher education has become
Escalating the heated battle for students, some private colleges are offering to match public in-state tuition.
Oglethorpe University near Atlanta will match the tuition of any state flagship university for high-achieving students, and Robert Morris University in Pittsburgh said last week it will charge Pennsylvania residents the same price as local public universities, plus a $3,000 scholarship to boot.