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The number of short-term leases signed in Manhattan has grown dramatically since 2016 and is showing little signs of abating
Two years ago, executives at the RealReal set their sights on the SoHo neighborhood but weren’t quite sure it was the right fit for a store. So the second-hand, luxury-goods consignment company did what a growing number of retailers are doing in Manhattan: make a deal for a short-term shop to test the market.
“Our model is all about testing...