How Your Taste in Chocolate Is About to Change—

By Anonymous

Morgan Stanley analyst believes there will be fewer impulsive chocolate purchases

Seventy percent of purchases of chocolate—a luxury bought mainly for momentary emotional satisfaction—are made on the spur of the moment, according to a recent report from Morgan Stanley. That could be about to change.

Morgan Stanley analyst Eileen Khoo says a greater focus among consumers on product quality, rather than short-term indulgence, could usher in that shift.