Goodbye ‘Tronc,’ Welcome Back Tribune Publishing Co.

By Anonymous

The move by the news company ends a much-maligned corporate rebranding

Tronc, Inc.—the owner of the Chicago Tribune, Baltimore Sun and New York Daily News—is changing its name back to Tribune Publishing Co., just over two years after it underwent one of the most-maligned corporate rebrandings in recent memory.

The company said the new name would go into effect on Oct. 9 when its stock ticker on the Nasdaq exchange will change to TPCO from TRNC.