Jeff Bezos’s Journey From Private Family Man to Tabloid Sensation

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Jeff Bezos in 1997 and 2017. Paul Souders/Getty Images; Rob Latour/Rex Shutterstock/Zuma Press
Jeff Bezos in 1997 and 2017. Paul Souders/Getty Images; Rob Latour/Rex Shutterstock/Zuma Press

The Amazon CEO cultivated a persona of the billionaire who did dishes, until his company moved into Hollywood

One Saturday night last September, a crowd of celebrities, Silicon Valley titans and Hollywood executives gathered at television producer Mark Burnett’s Malibu mansion for a birthday party celebrating venture capitalist Vivi Nevo.

The richest of them all was Amazon.com Inc. founder Jeff Bezos, whose stake in Amazon is worth about $125 billion. He sat in the middle of the action and appeared to relish the spotlight, said a guest who knows Mr. Bezos.

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