CMO News | Wall Street Journal

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  • CMO News | Wall Street Journal
  • Uber Hires Its First Global Marketing Chief

    Uber has hired its first global chief marketing officer, veteran marketing executive Rebecca Messina, as the ride-hailing company works on shoring up its embattled brand.

    CMO News | Wall Street Journal
  • CMO News | Wall Street Journal
  • CMO News | Wall Street Journal
  • CMO News | Wall Street Journal
  • CMO News | Wall Street Journal
  • Vox Media Revamps Ad Sales Workforce

    The digital media company is splitting its ads sales team into one unit focused on big accounts and industry categories, and another focused on growth.

    CMO News | Wall Street Journal
  • CMO News | Wall Street Journal
  • NFL Hires Activision’s Tim Ellis as CMO

    The National Football League has hired videogame maker Activision Blizzard’s Tim Ellis as chief marketing officer, as the league confronts a barrage of issues ranging from ratings slumps to player protests.

    CMO News | Wall Street Journal
  • CMO News | Wall Street Journal
  • Quartz Launches Paid Cryptocurrency Newsletter

    Quartz is the latest media company attempting to cash in on the growing enthusiasm for cryptocurrency, and is launching a paid newsletter that aims to guide its subscribers through the often turbulent markets for virtual currencies.

    CMO News | Wall Street Journal
  • CMO News | Wall Street Journal
  • CMO News | Wall Street Journal
  • Facebook Taps HP’s Antonio Lucio as CMO

    Facebook has tapped Antonio Lucio to become its new chief marketing officer, as the tech giant navigates controversies that threaten to tarnish its brand.

    CMO News | Wall Street Journal
  • Engine Names IPG Agency Executive Its New CEO

    Ad holding company Engine has hired Kasha Cacy as global chief executive, tapping an ad industry veteran who will be charged with simplifying the company’s offering to clients

    CMO News | Wall Street Journal
  • CMO News | Wall Street Journal
  • CMO News | Wall Street Journal
  • CMO News | Wall Street Journal
  • CMO News | Wall Street Journal
  • ComScore to Debut First Ad Product Under New CEO

    ComScore is preparing to launch a new product that measures ad views across platforms like TV and mobile, the first big move by new Chief Executive Bryan Wiener, who has been charged with turning around the beleaguered business.

    CMO News | Wall Street Journal
  • CMO News | Wall Street Journal
  • CMO News | Wall Street Journal
  • CMO News | Wall Street Journal
  • CMO News | Wall Street Journal
  • CMO News | Wall Street Journal

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