Comcast’s Next Test on Sky: Convincing Investors

By Anonymous

Winning $38.8 billion bid in U.K. auction ends takeover battle, offers Comcast broader international footprint

LONDON—Having secured control of European pay-TV giant Sky PLC, Comcast Corp. now must persuade investors that it didn’t overpay and that the deal will accelerate its growth.

The U.S. cable giant topped 21st Century Fox Inc. with a $38.8 billion bid in a rare auction held by British regulators over the weekend, ending a monthslong takeover battle that was part of a larger chess match among some of media’s most powerful players.